Smarter
Self-Storage marketing

(And other Google Ad types operators keep getting wrong) Google is always rolling out new products and features for advertisers, and a lot of them sound like they were built for a local business like self storage. Here's the plain-English version of some of the more popular ones actually are, and why we keep steering operators back to the boring stuff that works. What Are Local Service Ads (LSAs)? What they are: a separate ad type from Google Ads that is managed via the Googl

An honest answer to the industry's favorite new question - “Can’t I just do this with Claude/ChatGPT/Gemini?” Claude is genuinely useful for Google Ads. Here's the real list. Let's not pretend otherwise. If you paste or upload your campaign data into Claude or ChatGPT, it can do real work: Audit a campaign export. Paste a CSV of search terms and it will find wasted spend, suggest negative keywords, and flag bloated match types — a decent version of what an account manager doe

For every $1 our self-storage customers put into Google Search Ads, they get $14.70 back in lifetime customer value! We dove into our past year of data to calculate a blended average across our entire portfolio, from single-location facilities to 40+ site brands. Here is what we found... Scroll down to read, or just get the e-book digest here! Listening to Edward is what separates good from great. We split our customers into two groups: Active — operators who’ve made at least

Ask most self storage operators what search advertising does, and you'll get the same answer: it drives qualified traffic to my website! True! But search ads can do more than just drive traffic. They also provide a live feed of demand for your market. Every impression, every click, every day of campaign activity is telling you something about how many people in your market need storage right now, who else you’re competing with, and how all those numbers are trending. Traffic

There's a myth floating around self storage. Either do your marketing in house, or go with an agency. It’s not an either/or decision. Plenty of the sharpest operators we know have their own in-house experts running Google Ads and other marketing activities (and they're right to do so). Nobody knows your markets, your unit mix, your pricing, your customers, or your seasonality better than you do. You feel it when a competitor down the street drops their rate. You know which fa

Congratulations! You’ve just kicked off your Google Ad campaigns for your self-storage locations. You’ve heard this is the best way to advertise for self storage. What’s better than showing up exactly when prospects are searching for what you provide?! Then you get your first couple bills from Google after a few weeks. $1200?! Your mind immediately goes to: "I don't think these ads are working." Google Search ads are the workhorse of self-storage advertising for one beautifu

We’re excited to announce a new integration between Adverank and Monument, the modern self-storage software platform built for high-performance operators. This partnership helps self-storage operators connect two critical parts of their business that too often live in separate systems: marketing performance data and facility operations. “Analyzing marketing performance data without tying it to facility data is incomplete. You can see clicks, leads, and spend, but you cannot

We've been building the next generation of our website platform, and we've called it Blocks because that's exactly how it works. Drag, drop, configure. Build your storage website content block by block, no developer required.

Search is changing so much that it’s time to do an update on a previous post we did back in November of 2025! We discovered some new data when preparing for a few recent round table discussions on this very same topic. ChatGPT and other AI tools are now a major part of how people ask questions, research options, compare ideas, and get advice. Google is pushing AI deeper into search results. Gemini is gaining ground. Tools like Perplexity looking to disrupt the whole model. Mo