By now, most savvy operators are engaging in pay-per-click (PPC) advertising, primarily via Google Ads. In 2022, the Google search and ad display network was reaching over 2 million websites and 94% of the search engine market in the US and over 90% of Internet users around the world (Source: Google Ads). Many operators are aware of the need to engage in PPC advertising but, in an online world that’s gone bananas in the past decade, many are also overwhelmed with how best to engage.
To date, the choices for operators have been few, with a primary focus on SEO. And while SEO has its place, PPC has been over twice as effective at generating website traffic. (Source: Search Engine Land). As well, PPC ads visibility is endless and allows users to manage where their ads will appear, giving them tighter control over their ad campaigns and their budgets. Many operators are simply mimicking what others are doing because of the lack of solutions in the marketplace.
So, rather than monkey around with what everyone else is doing, maybe it’s time to “Go Ape with PPC” that has been made easy. Apes are not monkeys, and have many superior differences, including larger brains. While the monkeys go around copying everyone else, apes will work out more advanced solutions with logical thought and/or with tools.
Adverank, and our proprietary software platform, is designed to help operators tackle the tough decisions that generate successful PPC and Social ad campaigns with ease.
Our PPC experts plan Google Ads keywords for you based on our industry knowledge and the everchanging algorithms Google employs.
Our proprietary software provides daily recommendations and suggestions on budgeting, all based on your occupancy goals and PPC performance in the marketplace. Recommendations are presented in a clear format on any Internet capable device (One-Click-Adjust to a portfolio, Facility Adjustment, Modify Adjustment recommendations, Social Boosts) for you to decide upon at your discretion and timing.
Adverank is easy to access and understand for one simple monthly fee (not including PPC and Social ad spends). And while we are becoming known as “the pay-per-click guys” in the industry, Adverank also offers a full suite of other agency services to help you achieve your marketing and business goals. Many of these services are automatically included in our monthly fee, helping you differentiate yourself from the competition.
Apes mostly live, and thrive, in jungles. Such is the habitat in today’s online advertising world. Partner with an industry gorilla and see results to go bananas over!
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