Setting up an efficient Google Ads account doesn’t have to be complicated. To get started, all you need is a budget and keywords!
With Adverank – there are no commissions taken from your ad spend. Instead, we make money through our three SaaS packages – giving customers the assurance it’s in their best interest for campaigns to perform well.
Our coaches will help keep track of your account’s progress and provide vital insights along the way; however, results from ads will take time to seed online. According to official info from Google, Ads will go live between 24 to 48 hours, and you can expect optimized results to begin in a few weeks.
This stage of our partnership aims to activate Adverank email alerts and ensure data availability in the “Monitor” account.
METHODOLOGY
Ad Content
We customize up to 10 different headlines, 4 different descriptions, and 2 URL paths based on the keyword and location of the facility.
Geo-targeting We recommend a distance between 5-10 miles outward from the facility address.
Destination URL All ads will drive traffic to the specific facility page.
Account & Keywords
Our budget recommendation is based on a smart metric: the PPC Ad Shortfall. Looking at how your competitors are performing in any given area, this clever calculation suggests a budget change to get 90% of available search volume for that campaign – giving you an edge over all other advertisers!
The Adverank Audit
Adverank’s keyword Audit typically grows keyword phrases from around 15 words to around 80+ once we are finished. The audit can be done in the first week of signing up with Adverank and lead flow results are noticed in a few weeks.
Our Methodology for PPC Success
Identifying Standard Attributes: First, we research and identify the standard attributes related to your business. In this case, these would be keywords related to self-storage, such as “secure self-storage,” “climate-controlled storage,” “24/7 self-storage,” etc.
Creating Ad Groups: Next, we create Ad Groups based on these attributes. For example, we might have an Ad Group titled “Secure Self-Storage” containing ads that focus on the security features of your storage facilities.
Featured Keyword Variety: To capture the search volume around each location, we would use a variety of similar words within each Ad Group. This helps to match as many potential search queries as possible. For instance, for the “Secure Self-Storage” Ad Group, you might use keyword phrases like “safe storage solutions,” “secure storage units,” and “high-security self-storage.”
Location-Based Targeting: We also consider location-based keywords. For example, if you’re targeting customers in New York, you might include phrases like “secure self-storage in New York” or “New York City secure storage units.”
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