Most self-storage operators know the importance of Paid Digital Marketing, but there are many other practical and data-driven steps you can use to improve your occupancy and revenue that are easy to implement and FREE.
Here are the top ten steps to move beyond paid advertising to get the most out of your marketing efforts.
Start with Google PPC Ads Locally:
Use keyword research to target location-specific searches, ensuring your facility appears at the top of relevant search results.
To effectively use Google PPC ads, we begin by conducting keyword research to identify terms that customers in your area are using to find self-storage. This will help you target location-specific searches, increasing the likelihood that your ads appear at the top of search results. By tailoring your ads to these keywords, we can attract more local traffic and boost occupancy rates at your facility.
Create and Run Facebook Ads in Your Community:
Customize your ads to resonate with local audiences, highlighting services and self storage features that cater to the community’s needs.
Adverank will target your Facebook ads to engage with your local community. We tailor the content to reflect the unique self storage interests and services that matter most to them. This approach helps your ads connect with audiences on a personal level.
Find Nearby Tenants Using X Ads:
Explore geo-targeting options to reach potential customers within a specified radius of your storage facility. Adverank uses X Ads to locate tenants in your area.
With geo-targeting, we can focus on people within a specific distance from your storage facility. This method ensures your ads reach the most relevant local audience.
Have Fun with Market-Specific Instagram Ads:
Leverage visually appealing self storage content and local hashtags to connect with a younger demographic and increase brand visibility.
Adverank creates engaging Instagram ads tailored to your market to attract a younger demographic. We use eye-catching visuals and relevant local hashtags to boost your brand’s visibility. This strategy helps you build a stronger connection with your target audience.
Experiment with Spotify Ads in Your Community:
Utilize audio ads to engage with local listeners during their daily commutes, raising awareness of your self-storage solutions.
Adverank loves running Spotify ads to reach listeners in your community. Audio ads, as well as video ads, are a great way to connect with people during their daily commutes. This approach can increase awareness of your self-storage solutions among local audiences.
Entertain with YouTube Ads Locally:
Create engaging video content that showcases your facility’s unique features and amenities, driving interest among local audiences.
At Adverank, we engage local audiences by producing entertaining YouTube self storage ads. Highlight the unique features and amenities of your facility in captivating video content. This approach can spark self storage interest and draw more visitors from your community.
Consider Repurposing Digital Ads for Door Hangers and Post Cards:
Expand your reach by converting digital assets into physical marketing materials for targeted distribution in your neighborhood.
Think about turning your digital ads into door hangers and postcards to broaden your marketing reach. By repurposing these digital assets into tangible materials, you can distribute them within your local neighborhood. This strategy allows you to connect with your community through both digital and physical touchpoints.
Maximize Digital Campaign Themes in Stores with Posters:
Reinforce your online messaging with in-store visuals that maintain a consistent theme, enhancing brand recognition.
Use posters in your stores to support your digital campaign themes. Keeping a consistent design and message across online and in-store visuals helps reinforce brand recognition. This approach strengthens your self storage marketing impact by aligning your in-store presence with your digital campaigns.
Bring Local Billboards to Life with Your Campaign Themes:
Use bold graphics and concise messaging to capture attention on local roads and highways, drawing more foot traffic to your facility.
Using digital billboards, you can capture attention on local roads and highways with bold graphics and clear messaging on your billboards. Align these self storage visuals with your overall campaign themes for a cohesive marketing strategy. This approach can increase awareness and draw more foot traffic to your facility.
Barter with Local Radio Stations Using Digital Audio Assets:
Negotiate ad space on local radio in exchange for a storage unit, creating a mutually beneficial promotional opportunity.
Consider bartering with local radio stations by offering your digital audio content we create for Spotify, in exchange for a storage unit at your facility. This way, you can secure radio exposure while providing valuable service to the station. It’s a win-win arrangement that boosts your promotional efforts while benefiting the radio station’s storage needs.
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