Do you know where your leads are coming from?
TAP into Self-Storage Attribution: It’s Easier Than You Think!
ATTRIBUTION: In advertising, attribution is the process of determining how a marketing tactic or user action contributed to a goal, such as a sale or conversion. It involves analyzing the consumer journey to identify which touchpoints a user encountered before taking the desired action.
TAP into the power of attribution! Let’s face it, attribution in self-storage advertising can feel like navigating a maze blindfolded. You’re juggling social media, Google Ads, and maybe even some billboards. How do you know which efforts are actually driving those sweet, sweet rentals?
Don’t worry, we’re here to help you crack the code and make attribution your new BFF. It all boils down to three key stages: TAP.
Track: Set the stage for success.
Ad Platforms: When setting up your ads, make sure to use UTM parameters (those little tracking codes you add to your URLs). Think of them as breadcrumbs leading back to your ads. Also, make sure your ad platforms and website are properly integrated using tracking pixels.
Attribute: Connect the dots.
Website: Your website is where the magic happens! Use cookies to capture visitor information and track their behavior. Set up forms and events in Google Analytics to monitor key actions like inquiries and reservations. And of course, make sure your website and your facility management software (FMS) are talking to each other.
Profit: See the results & reap the rewards.
FMS (Your Source of Truth): This is where everything comes together. Your FMS should be able to map form submissions to actual customer data and attach attribution information to each customer record. Then, you can generate reports that show you exactly which ad platforms, campaigns, and even specific ads are bringing in the most rentals.
So, what does this all mean for you?
Clarity: No more guessing games. You’ll know exactly where your leads are coming from.
Efficiency: Optimize your ad spend by focusing on the platforms and campaigns that deliver the best ROI.
Growth: Make informed decisions about your marketing strategy and watch your business thrive!
Ready to TAP into the power of attribution? Let’s chat! We can help you set up a system that tracks, attributes, and ultimately helps you profit from your marketing efforts.
