Customer Spotlight: Using Digital Ads to Lease Up a New Self Storage Facility
The ribbon is cut! 399 units ready to lease.
Now what?!
Distinct Storage faced this common challenge when opening its first facility in a competitive market. With zero initial occupancy, they needed a way to quickly drive awareness and attract customers to their state-of-the-art facility.
Over the span of just 2.5 months, Distinct Storage went from 0% to 24% occupancy, a remarkable growth made possible through a strategic and targeted digital advertising strategy, spending just over $3,000 in advertising spend.
What’s that worth?
Let’s say those first tenants stay 14 months on average, and spend $125 a month - that’s and estimated $168,000 for the lifetime value of those customers.
Distinct Storage partnered with Adverank, a leader in digital advertising solutions for the self-storage industry. Using Google Search Ads, Display Advertising, Facebook and Instagram Ads, as well as video ads, they were able to connect with a wide range of potential customers.
Challenge
Launching a new storage facility without brand recognition or a strong customer base requires fast, impactful marketing. Distinct Storage's leadership knew that traditional marketing efforts alone wouldn't be enough. They needed to reach the right audience online and drive conversions, but with limited internal resources, they turned to Adverank for help.
Solution
With Adverank’s advanced digital advertising platform, Distinct Storage deployed a multi-channel approach to reach potential customers across different platforms.
Google Search Ads: Targeted search ads allowed Distinct Storage to capture high-intent customers actively searching for self-storage in their area.
Display Advertising: Through eye-catching visuals and location-based targeting, Distinct Storage was able to build brand awareness on websites frequented by their potential customers with specific move-in offers.
Facebook and Instagram Ads: Social media advertising helped Distinct Storage connect with local communities, showcasing promotions and special offers with engaging visuals and video content.
Video Ads: Short, informative videos highlighted the benefits of the facility, giving potential customers a virtual tour and a strong sense of trust in the brand.
Results
In just 2.5 months, Distinct Storage achieved:
24% occupancy growth: From an empty facility to nearly a quarter full.
Increased brand awareness: A measurable uptick in online visibility, with a significant number of local customers citing digital ads as their first point of contact.
Cost-efficient growth: Distinct Storage was able to maximize their advertising budget by reaching high-value customers at the right time through Adverank's platform.
"Working with Adverank was a game changer for us. The insights and tools they provided helped us move from zero occupancy to 24% in a very short time. We're confident this momentum will continue," said Paul Szymanski, Founder Distinct Storage.
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