At Adverank, we are bananas about AdWords. Simply put, AdWords are key words and phrases established as part of pay-per-click (PPC) advertising campaigns on Google’s advertising networks.
You may have heard about keywords and their importance in attracting potential customers to your website. The terms you think your potential customers are likely to use when searching for storage are critically important to the success of any PPC advertising. By matching keywords with your ads, you make it possible for your ad to show when someone searches for similar terms or visits a website with related content.
Because keywords and keyword planning are so important to PPC results and cost, Adverank invests a significant amount of time and resources to establishing, modifying, and maximizing our clients’ keyword lists. Our keyword experts regularly review these lists to make sure your ads are shown to the right people at the right time. We go beyond general keywords into concepts like keyword matching, status, and how these keywords affect your performance on the Google Display Network.
Keywords also impact your ad rank, including the thresholds and competition from other advertisers, which drives your cost-per-click (CPC). We take CPC seriously and many advertisers seem unaware of how keywords impact that measurement. Since your keywords are competing in an auction environment, the competitiveness of an ad auction can affect your actual cost-per-click. If two ads competing for the same position have similar ad ranks, each will have a similar opportunity to win that position. Having better keywords than your competitor can improve your ads ranking without increasing the CPC of your ads.
If any of this seems complicated, it’s because it is complicated. But we make it simple for our clients by doing all the hard work behind the scenes and delivering PPC performance and results in a simple way. AdWords are a huge part of the success of PPC advertising and, at Adverank, we’re bananas about AdWords!
